In business & private life, keeping a #SafeDistance is one of the most important contributions many can easily make to society nowadays.
The idea came from static logos of big brands that are popping up all over the internet. We decided that, even if we’re not an internationally recognized brand, we could do the same and better; so we designed a version of our logo with separated elements, only, dynamically illustrated. The parts move away from each other, but stay in proximity. This emphasizes the action that people should take in these times of coronavirus pandemic. No need to complete avoidance if you have to go out and leave the safe shelter of home, but keep 6ft at least of safe distance, where possible.
It’s a very simple exercise of graphics within our brand signals, but it wants to add a little contribution as we could in these crazy times, to the socially relevant message to stay apart and help stop the outbreak.
We invite and encourage every business with a logo or other visual elements of their business brand, to do the same and raise awareness.
It’s a global challenge, we should all try to contribute!